DO YOU WANT TO EXPAND YOUR EXPORT ACTIVITY?
We offer our professional services to new, starting-up or current exporters of small and medium-sized companies who want to expand their export activity. Because of this, our customers do not have in-house international trade professionals to solve their varied problems.
We enable your Company to outsource to an Export Manager the assistance in entering the target markets.
We organize business meetings between buyers and sellers customized for companies, group of companies or official institution.
EXPORT IN TIME OF CRISIS
The Greek etymology of the word crisis means “decision.” This term originally served to describe a crucial moment in a disease where doctors had to make important decisions based on the patient’s symptoms. Today we also use this word to describe a difficult and complicated situation, in which, without a doubt, “decisions” must be made. On the other hand, the word “crisis” in Japanese is written with two characters: one that means “danger” and the other, “opportunity.” Thus the Japanese define crisis as a situation as a situation of danger-opportunity.
Many SMEs that “decide” to export to find “opportunities” in times of “danger” or difficulty, ultimately to overcome the crisis. Some driven by the urgency of the moment, others as a result of a well-designed business strategy and long-term expectations. And it is true that there are still business opportunities, but also that it costs more to get them and it is more risky.
Export opens a growth path for SMEs that is an “oxygen balloon” in times of crisis.
For this reason, it is necessary to professionalize the export department, to assume less risks and uncertainty.
WHAT OPPORTUNITIES ARE THERE IN THE EXPORT OF SPANISH WINES?
Spain is the first country in the world in terms of area dedicated to vineyards. In recent years it has been experienced an increase in the supply of high quality wines and in the number of wineries. Large investments have been made in the sector both in facilities and in the plantation of French varieties such as Cabernet, Syrah, Merlot or Chardonnay – also maintaining autochthonous varieties such as Airen, Tempranillo or Garnacha.
However, domestic demand is in clear decline.
This downward trend is also manifested in other EU countries with a tradition in the consumption – and production – of wines, such as France and Italy. On the other hand, in countries like Russia, the United States or Japan, there is a clear increase in demand.
Therefore, the main outlet for is the export of Spanish wine, a quality product at competitive prices.