Internationalizing is a key decision in business strategy. It requires an economic investment and qualified human resources and that allows:
As we know, one of the weaknesses of our exports is that they are excessively concentrated in the EU: Portugal and France are our main clients.
It is important to diversify exports to countries outside the EU; as the US, Latin America and Asia, which present important business opportunities, to reduce risks.
It is true that the greater the distance, getting new clients becomes even more complicated; logistics management (and price competitiveness), compliance with standards and regulations (since Europeans are no longer valid), cultural differences, communications, etc.
Market diversification mitigates the vulnerability of business activity in difficult situations.
Gourmet Overseas offers its advice to enter these markets successfully. We organize personalized trade missions for SMEs, especially in the agri-food sector.